BKFK Ignites Teen Minds in New Jersey State with 4 Special Creativity Contests
Multiple Opportunities for Creative Teens to Win $10,000 and a Laptop

STAMFORD, CT – February 4, 2008- By Kids For Kids (BKFK), the youth creativity specialist, today announced a customized version of their national creativity challenges just for youth in the State of New Jersey. Powered by the new Idea Locker™ at www.bkfk.com; the company presents; The Digital Storytelling Challenge, The Signature Style Challenge, The Sports Evolution Challenge and The Going Green Challenge. In addition to the chance of winning the $10,000 Grand Prize in each of these competitions, and "connections to reality," teens in New Jersey can now also compete for a laptop computer to be awarded at a special event in New Jersey.

All entries must be received no later than March 31, 2008 - submitted online via the BKFK website. All youth under the age of 19 are eligible to participate. Submissions are now open at: www.bkfk.com/nj.

Presenting sponsors of the statewide competitions in New Jersey include: Edison Venture Fund, and The United Inventors Association (UIA), Participating sponsors include: Thelen Reid Brown Raysman & Steiner LLP
 

Presenting Sponsors:

Participating Sponsor:

The four themed competitions are:

The Digital Arts Challenge, sponsored by The Pearson Foundation's (LSE: PSON; NYSE: PSO) Digital Arts Alliance, gives teens the chance to share ideas using digital video and other forms of digital expression, and the winning contestant will be hosted for a day by Pearson publishing businesses in New York City.

The Signature Style Challenge, in partnership with the Tommy Hilfiger brand, will inspire scores of creative teens to try their hand at fashion design, and focus a powerful spotlight on emerging design talent. A day "shadowing" a designer from Tommy Hilfiger in their Manhattan studios will provide an exclusive entrée into the glamorous world of fashion.

The Sports Evolution Challenge, in collaboration with the Newell Rubbermaid company, (NYSE: NWL) will uncover hot new trends in sporting goods and fitness. The "connection to reality" prize will see the lucky winner spending an action-packed day with an ESPN anchor covering a live sporting event!

Finally, The Going Green Challenge, in partnership with The Weather Channel, seeks inspired new products or services that could help issues affecting the global environmental crisis, including climate change, drought and famine. Ed Begley, Jr., the eco champion Hollywood actor, is a celebrity judge of this competition. The challenge will empower the Grand Prize Winner by offering the chance to have their opinions and views heard on the blog of Leonardo DiCaprio's "11th Hour Action" website, as well as the unique opportunity to spend a day with one of the organization's environmental experts. http://www.11thhouraction.com/

Entrants from New Jersey who have already submitted to the national BKFK competitions are automatically entered into the New Jersey competition. There will be one 1st place, 2nd place and 3rd place winner selected from the top entries submitted from New Jersey residents. The prizes for those New Jersey winners are a laptop for 1st place, an ipod shuffle for 2nd place and an mp3 player for 3rd place.

In recognition of the value of mentorship to the creative process, New Jersey Winners will also have the opportunity to nominate a teacher or mentor who inspired their achievement and that individual will receive a Staples Gift Card valued at $250 for 1st place, and $50 for 2nd and 3rd places each.

Commenting, Norm Goldstein, Founder and CEO of BKFK said: "Following the success of our Inventive Thinking program and Brainstorm Challenge in New Jersey museums, it made sense to launch this special opportunity in New Jersey. We're enthused to see what the young people of the Garden State can dream up!"

In addition to this special statewide challenge in New Jersey, BKFK is also launching similar contests in: Maryland, New York, Virginia and Pennsylvania. More details are available at: www.bkfk.com/statecompetitions

About "Idea Locker™"

The Idea Locker™, powered by BKFK, is a private online space where youth can create, develop, store and share their ideas. Ideas about inventions, sports, the environment, music, fashion or any subject important to them. Partially adopting the social networking style now familiar to the target age group, users will be able to add friends, chat, share ideas and provide ratings and feedback on ideas that others have decided to share through their "Idea Locker™."

This secure personal locker can hold as many ideas as the user can dream up. The Idea Locker™ also includes a mechanism for uploading files such as text, images, audio and video.

BKFK has refined its process over years of experience to accept ideas online in a safe and secure manner. The new Idea Locker™ employs a number of tactics to educate the users about Intellectual Property and protecting their rights while developing their innovations. Minors who wish to share their ideas must receive parental approval to do so. The Idea Locker™ then allows users to adjust the levels of privacy on ideas in their locker to private, semi-private or public.

About By Kids For Kids Co.

By Kids For Kids Co., "BKFK" is a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making teens' ideas a reality. Having produced numerous successful invention competitions, and giving over $150,000 in prizes, BKFK is finely attuned to what teens want. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people. In addition to providing free support and educational resources to the world's youth, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more: www.bkfk.com

Contact: John Forrester (323) 702-3684 media@bkfk.com