Kid Inventor Zach Levins Demonstrated New Board Game
"REPEAT OR YOU'RE OBSOLETE" at Toy Fair 2009
Zach Levins, 14, Stages Uproarious Demonstration of his Fun,
Fast-Paced New Game of Memory Madness, 'Repeat Or You're Obsolete"

New York, NY- February 17, 2009-(Toy Fair 2009)-- innovativeKids®, the award-winning publisher of Hands-On. Minds-On™ products for children, today announced that young inventor Zach Levins, 14, staged a live press demonstration at Toy Fair of repeat or you're obsolete™ , his brand new board game of memory madness. The demonstration and Q&A took place at yesterday the Jacob K. Javits Center, with Toy Fair 2009 serving as an exciting backdrop.

Zach and players put their skills to the test as they made noises, acted things out, created stories, made lists, and played with words in this fast-paced, memory-building, pay-attention-or-you're-out game.

Inventor Zach Levins came up with the catchy title, repeat or you're obsolete™, first and then developed the game around it. repeat or you're obsolete™ exercises memory and develops improvisational skills and imagination. Also included: a 32-page bonus book of memory tips & tricks, to help you maximize your memory. Anyone can play, and everyone will have fun!

"It has been great fun engaging the press here at Toy Fair, and playing a live demonstration of 'Repeat of You're Obsolete," said game inventor Zach Levins, "I am very grateful for the positive media response and excitement that the game has generated here at Toy Fair!"

Repeat or you're obsolete™ is published by innovativeKids® and is presented in conjunction with By Kids For Kids Co., a Stamford based youth marketing and media company dedicated to inspiring the innovative spirit within every kid. The game recently earned recognition as one of the Best Products of 2008 by iParenting Media, and won the 2008 Best Children's Product Award by the National Parents Publications Awards (NAPPA).

innovativeKids® can be found on the Toy Fair exhibition floor, booth # 2846.

Journalists interested in booking in booking interviews with Zach or receiving digital images should contact John Forrester at: +1 (323) 702-3684 or media@bkfk.com 

ABOUT innovativeKids®

innovativeKids of Norwalk, CT. creates award-winning books designed for everyday play and extraordinary learning, from birth to age 12 and beyond. More than just books, innovativeKids titles are also games, puzzles, and toys—because having fun is the best way to learn, and more fun means more learning. With almost 50 engaging new titles releasing in 2008, and an active backlist of more than 150 titles, including the best-selling "Soft Shapes®", "Phonics Comics™", and "Now I'm Reading!™" series, innovativeKids® products inspire the potential in children around the world by encouraging a lifelong love of reading and learning. innovativeKids® books are distributed throughout the U.S., Canada, Australia and the U.K., with co-editions published in a host of languages and countries. Visit www.innovativekids.com.

About Zach Levins

Zach Levins, now a high-school freshman, loves sports and magic. An avid baseball player (and Kansas City Royals fan), he also loves basketball. Zach also enjoys the challenge of thinking up innovative new ideas. He loves words, and upon hearing the word "obsolete" for the first time, Zach took an immediate liking to it. He liked the word and its meaning and thought it would be cool enough to be used somewhere in the title of a game he started dreaming up. Parting with convention, the name Repeat or You're Obsolete™ was born first, and the game was created around the idea behind the name.

About BKFK

By Kids For Kids Co., "BKFK" is a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making teens' ideas a reality. Having produced numerous successful invention competitions, and giving over $150,000 in prizes, BKFK is finely attuned to what teens want. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people. In addition to providing free support and educational resources to the world's youth, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more: www.bkfk.com

AVAILABILITY: Gratis review copies to media upon request through John Forrester of By Kids For Kids Co. +1 (323) 702-3684 or media@bkfk.com. Available for online purchase at: http://www.innovativekids.com/ 978-1-58476-728-2, $19.99, September 2008.

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Contact:

| John Forrester  | By Kids For Kids Co. | (323) 702-3684 | media@bkfk.com |