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 STAMFORD,
CT – March 3, 2008 - By Kids for Kids Co. (BKFK) today announced that actor,
author and environmental activist Ed Begley, Jr. has signed on as a
celebrity judge in the Going Green Challenge for teens. The 'Going Green
Challenge' seeks to stimulate ideas from America's most creative teenagers to
help solve our environmental problems. With an unprecedented $10,000 grand
prize, the "Going Green Challenges" tackles some of our most pressing
environmental issues, including global warming, drought, famine and flooding.
The Going Green Challenge, sponsored by The Weather Channel, officially runs
until March 31, 2008. All youth under the age of 19 are eligible to participate.
Participants may invent new methods to improve air quality, alternative energy,
forest reclamation, irrigation, land preservation, recycling systems, water
purity and more. It is free to enter. All entries must be received via the BKFK
website, www.bkfk.com
In addition to the $10,000 Grand Prize, the winning teen will also receive a
meaningful "connection to reality," in connection with Leonardo DiCaprio's
eco movie, "11th Hour." The winning teen will have an opportunity to spend a day
"shadowing" one of the environmental experts from the 11th Hour Action website.
The movie's website,
http://www.11thhouraction.com/, is also providing a powerful platform for
the winner of this competition to be heard; they will be announced on and have
the ability to blog on the movie's website.
"I am thrilled to be a judge in BKFK's Going Green Challenge for Teens!"
commented Ed Begley, Jr. "I encourage all of America's teens to consider deeply
what could improve our environment and submit your ideas now."
"We are very proud that Ed Begley, Jr. has joined the Going Green Challenge for
teens as a celebrity judge," commented BKFK Founder and CEO Norman Goldstein.
"Ed is a wonderful example of what it means to walk the talk about going green.
We look forward to his participation in this contest and to seeing what
America's green teens dream up."
In addition to the Going Green Challenge, BKFK has three other creativity
challenges in progress. The Digital Arts Challenge seeks new expressions
in digital storytelling, The Sports Evolution Challenge seeks new ideas
for fitness and sporting goods, and the Signature Style Challenge seeks
hot new fashion design ideas. Each of the four BKFK competitions now in play
offers a $10,000 Grand Prize and all officially close on March 31, 2008.
About By Kids For Kids Co.
By Kids For Kids Co. (BKFK) is the leading global marketing, branding and
licensing representative of teen-created product ideas. The closely held
Stamford, CT-based corporation has been dedicated to making teens' ideas a
reality since 2003. Their mission is to inspire, motivate and stimulate the
innovative spirit within young people. In addition to providing free support and
educational resources to the world's youth, BKFK provides entrepreneurial
experiences for young inventors and supports the entire ideation process – from
conception through commercialization. Having produced numerous successful
invention competitions, BKFK is finely attuned to what teens want. More
information about the company and its successes helping teen inventors is
available online at http://www.bkfk.com.
Contact:
John Forrester (323) 702-3684 media@bkfk.com |