FOR IMMEDIATE RELEASE

CONTACT: John Forrester
323-702-3684
media@bkfk.com

REPEAT OR YOU’RE OBSOLETE™, the Kid-Created, Fast Paced Game of Memory Madness, Launches In Time For The Holidays

Invented by 13-year-old Zach Levins, new game Repeat Or You’re Obsolete Wins
iParenting Media Award and 2008 Best Children’s Product Award by
NAPPA (National Parenting Publication Awards) and Parenthood.com

Norwalk, CT— November 11, 2008 -- innovativeKids®, the award-winning publisher of Hands-On ● Minds-On™ products for children, today announced the second title in their innovative GAMES™ line: repeat or you’re obsolete™ (978-1-58476-728-2, $19.99, September 2008.) Already a hit with parents and educators, repeat or you’re obsolete was recently named one of the best products of 2008 by iParenting Media, and won the 2008 Best Children’s Product Award by the National Parents Publications Awards (NAPPA) in association with Parenthood.com.

Conceived by 13-year-old Zach Levins, who came up with the catchy title first and developed the game around it, repeat or you’re obsolete™ is a hilarious game of memory madness that young and old alike will enjoy (and benefit from!). Have trouble remembering where you left your keys? Know a kid who struggles to remember vocabulary words? Is your grandparent starting to get a little forgetful? Repeat or you’re obsolete™ is the answer! Anyone can play, and everyone will have fun!

This entertaining game contains everything needed to play an uproarious game while exercising memory, improving concentration, and developing improvisational skills and imagination. How much can YOU remember? Players put their skills to the ultimate test as they make noises, act things out, create stories, make lists, and play with words in this fast-paced, memory building, pay-attention-or-you’re-out game! Also included: a 32-page bonus book of memory tips & tricks, to help you maximize your memory.

"Try this product, and your memory will improve—I guarantee it! And if it doesn’t, you won’t remember that I guaranteed it anyway!"
—Zach Levins

Repeat or you’re obsolete™ is published by innovativeKids® and is presented in conjunction with By Kids For Kids Co, “BKFK” a youth marketing and media company dedicated to inspiring the innovative spirit within every kid.

“We are delighted to be working with Zach Levins in marketing and promoting his terrific game, ‘repeat or you’re obsolete’, says Norman Goldstein, the founder and CEO of By Kids For Kids Co. “Zach is another great example of the boundless creativity of kids. He has invented a fun and engaging game for all ages!”

Journalists interested in booking an interview with Zach Levins should contact John Forrester at: +1 (323) 702-3684 or media@bkfk.com 

About innovativeKids®
innovativeKids creates award-winning books designed for everyday play and extraordinary learning, from birth to age 12 and beyond. More than just books, innovativeKids titles are also games, puzzles, and toys—because having fun is the best way to learn, and more fun means more learning. With almost 50 engaging new titles releasing in 2008, and an active backlist of more than 150 titles, including the best-selling “Soft Shapes®”, “Phonics Comics™”, and “Now I’m Reading!™” series, innovativeKids® products inspire the potential in children around the world by encouraging a lifelong love of reading and learning. innovativeKids® books are distributed throughout the U.S., Canada, Australia and the U.K., with co-editions published in a host of languages and countries. Visit www.innovativekids.com.

About Zach Levins
Zach Levins, now a high-school freshman, loves sports. An avid baseball player (and Kansas City Royals fan), he also loves basketball. Zach also enjoys the challenge of thinking up innovative new ideas. He loves words, and upon hearing the word “obsolete” for the first time, Zach took an immediate liking to it. He liked the word and its meaning and thought it would be cool enough to be used somewhere in the title of a game he started dreaming up. Parting with convention, the name Repeat or You’re Obsolete was born first, and the game was created around the idea behind the name.

About BKFK
By Kids for Kids® (BKFK®) is a youth marketing and media company partnering with the world's leading corporations to provide a platform to foster, share, showcase, and commercialize youth innovation and entrepreneurship. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people.

The closely held Stamford, CT-based Corporation has been dedicated to making youth ideas a reality since 2003. Through its website (www.bkfk.com) and its social community (Idea Locker™), online competitions, TV show (Think Big™), Magazine (Possible™), press, and education outreach, the company engages youth in the US and around the world. BKFK® youth-created products are available nationally and serve as a testament to the power of youth innovation and social entrepreneurship.

More information is available at: www.bkfk.com 

AVAILABILITY: repeat or you’re obsolete™ (978-1-58476-728-2, $19.99, September 2008.) Gratis review copies to media upon request through John Forrester of By Kids For Kids Co. +1 (323) 702-3684 or media@bkfk.com. Available at independent book and toy stores nationwide and through http://www.innovativekids.com.

-Ends-