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Alexandria, VA Resident Wins Virginia 'INVENT-A-GAME' CHALLENGE


Alex Hartwig, 17, wins Virginia 'INVENT-A-GAME' Challenge for his game, Project Jet
 

Stamford, CT- December 3, 2009- By Kids For Kids Co. (BKFK) announces that Alex Hartwig, 17, of Alexandria, VA has won the special Virginia 'Invent-A-Game' Challenge, a competition where kids from Virginia were challenged to invent a new video game. The Invent-A-Game Challenge was a national competition sponsored by Best Buy and EA with a Virginia statewide prize awarded through the support of The Edison Venture Fund and the United Inventors Association.

Alex's winning online game entry is called: Project Jet. Project Jet is a side scrolling action adventure game, where the objective is to find the missing pieces of your Rocket, named Jet. Your Rocket, Jet, talks to you over your helmet microphone and guides you to a mysterious new planet named Phoenix X. Along the way, you meet many beings that can help you if you do a quest for them. At the end of each level you either gain a piece of your rocket or an object that can bring you to the next level, E.g. - Lava boots, Water suit, etc.

As the Virginia State winner, Alex Hartwig won a special $1,000 prize. He was also automatically entered into the national version of the contest. Ultimately, the grand prize winner of the national competition was Dan Slutz, 17, of Canton, Ohio for his game "Rhythm," which immerses players into the world of music.

Alex Hartwig commenting on his award said: "I was inspired to create 'Project Jet' by the lack of story-based games in today's gaming world. Those classic games such as Mario Brothers, Legend of Zelda, and Metroid inspired me to create this game."

Norman Goldstein, the founder and CEO of BKFK, said: "We congratulate Alex on his winning video game submission, 'Project Jet', which offers an intriguing story line and unique playing characteristics, to be enjoyed by all ages."

The Virginia Invent-A-Game Challenge was presented by Best Buy and EA. Participating sponsors included the United Inventors Association and the Edison Venture Fund.

-ends-

Media Contacts:
By Kids For Kids Co.
John Forrester
(323) 702-3684
media@bkfk.com
 
-Notes to Editors:

About By Kids For Kids Co.
By Kids for Kids® (BKFK®) is a youth marketing and media company partnering with the world's leading corporations to provide a platform to foster, share, showcase, and commercialize youth innovation and entrepreneurship. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people.

The closely held Stamford, CT-based Corporation has been dedicated to making youth ideas a reality since 2003. Through its website (www.bkfk.com) and its social community (Idea Locker™), online competitions, TV show (Think Big™), Magazine (Possible™), press, and education outreach, the company engages youth in the US and around the world. BKFK® youth-created products are available nationally and serve as a testament to the power of youth innovation and social entrepreneurship.

More information about the company and its successes helping young innovators, is available online at www.bkfk.com 


About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, and China, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $40 billion annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Napster, Pacific Sales Kitchen and Bath Centers, The Phone House and Speakeasy. Approximately 165,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2008, we donated a combined $31.8 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuyinc.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

About United Inventors Association
The United Inventors Association is the world’s leading center for inventor/entrepreneur education. Founded in 1990 and based in upstate NY, the UIA was established as an umbrella association supporting and networking local and regional inventor organizations. UIA membership now has expanded throughout the USA and abroad to include individual inventors and innovators, academia, small and medium enterprise, service providers and non-profit companies. For more information about UIA, please visit its website at www.uiausa.org
 

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