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FOR IMMEDIATE RELEASE
CONTACT: John Forrester
323-702-3684
media@bkfk.com

Local Teen Creator of Award-Winning Game, REPEAT OR YOU’RE OBSOLETE™ Will Promote Game at Barnes & Noble on December 12

Invented by Westport, CT resident, 13-year-old Zach Levins, new game Repeat Or You’re Obsolete™ is a Fun Award Winning Fast-Paced Game of Memory Madness

EVENT:
Barnes & Noble
1076 Post Road, Westport, CT
December 12th, 7 P.M.

Norwalk, CT — December 8, 2008 -- Conceived by Zach Levins, this uproarious game contains everything needed to exercise memory, improve concentration, and develop improvisational skills. Already a hit with parents and educators, repeat or you’re obsolete™ was recently named one of the Best Products of 2008 by iParenting Media, and won the 2008 Best Children’s Product Award by the National Parents Publications Awards (NAPPA), in association with Parenting.com.

Players put their skills to the test as they make noises, act things out, create stories, make lists, and play with words in this fast-paced, memory-building, pay-attention-or-you’re-out game. Anyone can play, and everyone will have fun! Plus, the 32-page hardcover bonus book is filled with tips and tricks to help everyone maximize their memory long after the holiday season is over.

"Try this product, and your memory will improve—I guarantee it! And if it doesn’t, you won’t remember that I guaranteed it anyway!” —Zach Levins

This exciting event at Barnes and Noble will showcase the game’s inventor, Zach Levins, who will be on the scene to talk about his award-winning game. Local youth band, Disconnect, will entertain with live music and those in attendance will be offered the chance to try out the game for themselves. Proceeds from the event will be going to a local charity. There will also be a raffle with prizes and several copies of the game given away.
Repeat or you’re obsolete™ is published by innovativeKids® and is presented in conjunction with By Kids For Kids Co, a youth marketing and media company dedicated to inspiring the innovative spirit within every kid.

“We are delighted to be working with Zach Levins in marketing and promoting his terrific game, ‘Repeat or You’re Obsolete’, says Norm Goldstein, CEO of By Kids For Kids. “Zach is another great example of the boundless creativity of kids. He has invented a fun and engaging game for all ages!”

Journalists interested in booking an interview with Zach Levins should contact John Forrester at: +1 (323) 702-3684 or media@bkfk.com 

ABOUT innovativeKids®
innovativeKids of Norwalk, CT. creates award-winning books designed for everyday play and extraordinary learning, from birth to age 12 and beyond. More than just books, innovativeKids titles are also games, puzzles, and toys—because having fun is the best way to learn, and more fun means more learning. With almost 50 engaging new titles releasing in 2009, and an active backlist of more than 150 titles, including the best-selling “Soft Shapes®”, “Phonics Comics™”, and “Now I’m Reading!™” series, innovativeKids® products inspire the potential in children around the world by encouraging a lifelong love of reading and learning. innovativeKids® books are distributed throughout the U.S., Canada, Australia and the U.K., with co-editions published in a host of languages and countries. Visit www.innovativekids.com.

About Zach Levins
Zach Levins, now a high-school freshman, loves sports and magic. An avid baseball player (and Kansas City Royals fan), he also loves basketball. Zach also enjoys the challenge of thinking up innovative new ideas. He loves words, and upon hearing the word “obsolete” for the first time, Zach took an immediate liking to it. He liked the word and its meaning and thought it would be cool enough to be used somewhere in the title of a game he started dreaming up. Parting with convention, the name Repeat or You’re Obsolete™ was born first, and the game was created around the idea behind the name.

About BKFK

By Kids For Kids Co., “BKFK” is a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making teens’ ideas a reality. Having produced numerous successful invention competitions, and having given over $150,000 in prizes, BKFK is finely attuned to what teens want. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people. In addition to providing free support and educational resources to the world's youth, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more: www.bkfk.com

AVAILABILITY: Gratis review copies to media upon request through John Forrester of By Kids For Kids Co. +1 (323) 702-3684 or media@bkfk.com. Available at national retailers including Barnes & Noble, Amazon.com and innovativekids.com. 978-1-58476-728-2, $19.99, September 2008.
 

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