|
Taylor Hernandez designed the Magic Sponge Block
Building System, a life size construction set that lets
kids build forts, houses, castles and stages. When ready
to be stored they are placed in a special vacuum bag where
the air is sucked out reducing the size to about 10 to 20%
of its original. Now the blocks can fit in any closet,
under a bed, in a toy chest or a storage container. Additionally
she included an embedded magnetic connector feature to hold
the structure securely together and give kids the creative
freedom to build anything.
Marketers benefit with this product
line as well because it demonstrates incredibly well on
TV, fits into a relatively small retail display box and
offers a high value proposition. The pure novelty of this
idea will attract millions. Just as the shrunken sponge
or compact wash cloth, attracts kids every kid will want
to have one of those, just to watch it grow.
BKFK signed a global licensing deal
on behalf of Taylor with Foamables® Fun Furniture for Kids™.
- 2005 Chester Award
winner in the By Kids For Kids Xerox National Invention
Competition.
|
Taylor’s little brother
and sister were playing with building blocks. They
created different structures but really wanted them
to be kid sized. They asked their mom if they could
find something larger that they could build but their
mom did not want to deal with the big storage problem
and dismissed their request. Taylor thought how she
could create a construction toy that fulfills the
dreams of her younger siblings and does not take up
a lot of her mom’s valuable space.
She had an AHA….. If the
building blocks were made of sponge or foam material
they could be compressed for storage yet kid sized
when in use. They would also be safe and durable for
indoor or outdoor play.
|
|
 |
|
|
|
|
|
|
|
| BKFK, Where Ideas Become Reality |
Contact BKFK for Licensing
Rights Information |
| Back to Products Page |