Ideation Tips: Create a Media Campaign

Have something to say? Say it out LOUD and Be Heard! We've got tips to help you voice your thoughts for a cause. Step1. Pick Your Cause: Find out what identifies you and what issues connect with you more. Define your theme with a campaign that could include TV commercials, radio jingles, print ads and online banners. Step 2. Do Your Research: You need to understand how media communicates with its audience. And there’s no better way to learn than to view a variety of ads and analyze what they are trying to say. • View commercials on television with a critical eye • Examine print ads in various magazines and newspapers • Look at music videos and contemporary programs for images and values • Listen to radio jingles for audio styles Step 3. Design Your Campaign: Learn tools that advertisers use in their marketing campaigns & use them in creating an advertising campaign for the issue you picked. Here’s what you can do. • You will need colored pencils, pens, or markers for drawing and a ruler/protractor to put your idea together. • For a TV/ Radio ad, make a flow chart and storyboard your idea by drawing key scenes and identifying your props and characters. • For a print/online ad, draw your design in paper. • Do research and learn about marketing and creative briefs – describing your campaign idea can come in this format! Step 4. Test It: Get thoughts and reactions to understand if your idea really works. Use your classmates as a sounding board to critique the campaign • Does it work? • Will people like it? • Is the campaign sending out the correct message to its audience? | Find More Ideation Tips | Enter BKFK Contests |