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Ruth Handler

Barbie Dolls

  • Ruth Handler became the co-founder of Mattel, one of the 500 largest United States industrial companies. She was an inventor AND an entrepreneur.

  • Her husband was building furniture out of plastics and Barbara suggested they turn it into a business. That business sold plastic doll furniture and eventually became Mattel.

  • As Ruth Handler watched her daughter Barbara playing with paper dolls, she became inspired to invent what is now a $1.5 billion industry.

  • The Barbie doll was intended to be a teenage fashion doll. Barbie was named after her daughter Barbara and Ken after her son.

 

 
 

 
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