BKFK Kicks Off “Get Your Head in the Game”
Maryland Sports Invention Challenge

2nd Annual Maryland State-wide Competition Offers Prizes and Glory for Best Youth-Invented New Sporting Ideas

STAMFORD, CT - January 30, 2007 - BKFK Co. (BKFK) announced today the official launch of its 2nd annual Maryland invention challenge, “Get Your Head in the Game.” This year’s competition will uncover the best new sports or sporting equipment ideas dreamt up by Maryland’s youth. Winners will partake in exciting awards ceremonies in front of roaring crowds at Camden Yards this spring and the M&T Bank Stadium in the autumn. Winners can also expect to see their ideas become reality with the help of kid empowerment company BKFK.

The competition seeks ideas in the following categories: Aquatic Apparel/Accessories, Boards (water/snow/skate), Cycling, Equipment, Fitness, Ice/Snow/Winter, Off Road, Physical Education, Safety, Table Sports, Track & Field, Training, Weights/Cardio, Water Sports and more.

Entries must be submitted via the BKFK website at: www.bkfk.com/mdchallenge, no later than April 27, 2007 at 9:00PM EST. All kids currently resident in the State of Maryland, ages 5-19 qualify to compete. The judges will look to “marketability” as the determining factor in selecting the winners. “Originality” and “inventiveness” will also be important judging considerations.

Grand Prize winners (up to 10) will receive a $1000 US Savings Bond, a licensing contract from BKFK, patenting (if patentable) for the invention and an all-expenses paid trip to the awards event at Camden Yards. Additionally, winners will be invited to identify the teacher who was most supportive and inspirational to them on their personal inventing journey. That special teacher will be awarded a $500 US Savings bond and also attend the awards event.

Norman Goldstein, Founder and CEO of BKFK Co., commented: “I encourage all the kids of Maryland to let their imaginations run wild! You can create an entirely new sport, or invent something to make an existing sport better. BKFK will help the winners develop their inventions - and get them out onto the store shelves.”

BKFK has discovered the State of Maryland to be fertile grounds for kid’s creativity. “Get Your Head in the Game” follows last year’s successful “Cool School Tools” competition where kids were challenged to create new school supplies. Furthermore, with the cooperation of the Maryland Board of Education, BKFK successfully has made the BKFK “Inventive Thinking” program available throughout the Maryland public school and library system. One of last year’s “Cool School Tools” winners, Brenda Santiago, accepted a special congressional award on behalf of BKFK for the implementation of the Inventive Thinking program.

The BKFK “Inventive Thinking” program, developed in collaboration with the US Patent & Trademark office, is the definitive guide that helps kids tap into their creativity and navigate the often confusing inventing process. The program can be downloaded free of charge from the BKFK website at http://www.bkfk.com

Sponsors of “Get Your Head in the Game,” the Maryland sports invention challenge, include: The Baltimore Orioles, The Baltimore Ravens, The Daily Record, Tessco Technologies and Whiteford Taylor & Preston. Companies interested in BKFK sponsorship opportunities should contact Shirley Stone at: (845) 876-2194 shirley@bkfk.com

About BKFK
BKFK Co., a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making kids’ ideas a reality. Their mission is to inspire, motivate and stimulate the innovative spirit within all kids. In addition to providing free support and educational resources to America’s children, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. BKFK represents some of the most brilliant young minds in America.

For more information about BKFK, visit www.bkfk.com

Contact:
John Forrester +1 (323) 702-3684 media@bkfk.com