BKFK Announces Keats Conley of Boise
Won the First Idaho BKFK Entrepreneurial Award

“Brush Buddy” Invention Beats out 140 Finalists in the Invent Idaho! 2006 State Competition

STAMFORD, Conn., March 14, 2006 – By Kids for Kids Co. “BKFK” today announced that Ms. Keats Conley, 12, of Boise won the first Idaho BKFK Entrepreneurial Award. Ms. Conley’s winning invention, the “Brush Buddy” is a highly original ensemble of animal heads which replace the caps on toothpaste tubes, and matching animal skins which cover the tubes. The “Brush Buddies” come in many varieties, like frogs, pigs and cows. Toothpaste is dispensed through the “nose” of the “Brush Buddy” when the animal head is flipped back.

Ms. Conley, an 8th grader at the Riverstone Community School in Boise, was presented the BKFK Idaho Entrepreneurial Award on March 11th during the Invent Idaho 2006 State Competition held at the Discovery Center of Idaho. Her “Brush Buddy” invention was selected from over 160 finalists in the competition because of its uniqueness and commercial potential.

As the winner of the Idaho BKFK Entrepreneurial Award, Ms. Conley received an award certificate, a patent review and patent application (if patentable) and a licensing contract from BKFK to develop and market her product. These prizes are valued at over $10,000.

Commenting on the award, Norman Goldstein, CEO of By Kids For Kids Co. said, “We’re thrilled to present the BKFK Idaho Entrepreneurial Award to Keats Conley for her “Brush Buddy” invention. What a wonderful way to inspire kids to get excited about brushing their teeth.”

“We’ve been successfully producing the Invent Idaho Competition for since 1989,” added Beth Brubaker, co-founder of Invent Idaho, “However, the kids always say to us, now what? Where do we go from here? By Kids For Kids, the country’s leading organization connecting kids’ creativity with industry, answered that question and added a tremendous boost of excitement to the competition.”

By Kids For Kids Co. created the BKFK Entrepreneurial Award to showcase outstanding kid inventors who design exceptional products for other kids. The award challenges students to employ their imagination and creativity to envision a product that would be commercially viable and appeal to their peers. In addition to sponsoring invention competitions, the company provides free educational resources to kid inventors.

About By Kids for Kids Co.
By Kids For Kids Co., a closely held corporation based in Stamford, Conn., is the leading integrated marketing, branding and licensing company in America dedicated to making kids’ ideas a reality. Their mission is to inspire, motivate and stimulate the innovative spirit within all kids. In addition to providing free support and educational resources to America’s children, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. By Kids For Kids represents some of the most brilliant young minds in America.

For more information about By Kids For Kids, visit www.bkfk.com

About Invent Idaho

Since its inception in 1989, the Invent Idaho program has provided a forum for young inventors to showcase their innovative ideas. Each year, over 1,000 students enter the Invent Idaho competition on the local, regional and state levels in 5 categories: Working Models, Non-Working Models, Adaptations, Games, and Jules Verne. Grade level division awards encourage even the youngest inventors to participate, while Best of Category and Best of Show Awards celebrate the most original inventions of the entire competition.

The annual state Invent Idaho competition is held at the Discovery Center of Idaho in Boise, which, as a hands-on Science museum, is a perfect site for young inventors. Best of Show winners at the state competition receive free patent searches included in their awards package.

For more information about Invent Idaho, please email Beth Brubaker at: bbrubaker@sd272.k12.id.us

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If you’d like more information about this story, or to schedule an interview with Keats Conley, please call Mary Aloe at: (310) 466-8777 or email media@bkfk.com