BKFK
Dares America’s Youth to Create New Ideas in Advertising, Animal Welfare,
Entrepreneurship, and Sustainability
4 Youth Innovation Challenges Launch at BKFK.com, awarding $40,000 in
Grand Prizes and a “Connection to reality”
STAMFORD, CT – April 1, 2008 - By Kids For Kids (BKFK), the youth empowerment
company, today announced the launch of four concurrent teen innovation contests:
The Advertise Your Cause Media Challenge, The Akitas to Zebras (A2Z) Animal
Challenge, The CosmoGIRL! Mind Your Own Business Challenge, and The Design Squad
Trash To Treasure Competition.
These competitions mark the second round of challenges taking center stage on
the company’s teen social entrepreneurship creativity portal,
www.bkfk.com , powered by the flagship “Idea
Locker™.” Grand prize winners will take away $10,000 per competition as well as
a “connection to reality” - a unique real-world experience provided by industry
insiders- a prize that money can’t buy.
The Advertise Your Cause Media Challenge, in partnership with DoSomething.org,
challenges young people to discover what causes matter most to them and then “Do
Something” to propel their cause into the public eye. The competition will
reward the cleverest, most powerful and most impactful new PSA campaign idea. In
addition to their $10,000 Grand Prize, the winner will also receive national
media exposure for their PSA.
The Akitas to Zebras (A2Z) Animal Challenge, in partnership with The Weather
Channel, asks young people to envision new solutions which protect the welfare
of all animals, including endangered species. In addition to the $10,000 Grand
Prize, winner will also receive a ‘Dream to Reality Prize Package/Trip'; which
consists of: A 2-day/1-night trip for two (entrant & parent/legal guardian) to
Washington D.C. to visit an animal/wildlife agency.
The CosmoGIRL! Mind Your Own Business Challenge will discover America’s hottest
new entrepreneurial concept created by a girl. The Grand Prize winner will
receive $10,000 in seed money from BKFK to get her idea off the ground. She’ll
also get media attention and entrepreneurial support along her path to success.
Piczo.com is the Presenting Sponsor of the CG! MYOB Challenge, and The BizWorld
Foundation and The University of Maryland, Baltimore County are educational
partners of this competition.
The Design Squad Trash To Treasure Contest, in partnership with the popular PBS
engineering and design show “Design Squad” and sponsored by the Intel
Foundation, challenges young people to create something wonderfully new out of
everyday discarded items. The contest falls into three categories: 1.) Move
things or people (mobility) 2.) Protect the Environment (Eco) and 3.) Create
something that young people can play with inside the home or outside (Play.) In
addition to $10,000, the Grand Prize winner will also have the opportunity to
build a prototype of his or her Trash to Treasure design at Continuum, an
award-winning international design and innovation consultancy.
The contest period runs from April 1, 2008 to June 30, 2008. All entries must be
submitted no later at 12:00pm Noon ET on June 30, 2008 - online via the BKFK
website at www.bkfk.com . All youth residing
in the United States of America are eligible to participate, except for the
CosmoGirl! MYOB Challenge, which is only open to girls. See website for the
official rules.
“What an amazing process watching the Idea Locker™, our new social
entrepreneurship platform for young people, come alive at BKFK.com!” enthused
Norman Goldstein, Founder and CEO of BKFK.com. “We’ve just concluded four
high-octane competitions powered by the Idea Locker™, covering Fashion, Sports,
Digital Storytelling and ‘Green’ environment. We are very excited about this
next wave of competitions launching today at BKFK.com, and wish to thank all the
sponsors who have made these challenges possible.”
About By Kids For Kids Co.
By Kids for Kids® (BKFK®) is a youth marketing and media company partnering with
the worlds’ leading corporations to provide a platform to foster, share,
showcase, and commercialize youth innovation and entrepreneurship. Their mission
is to inspire, motivate and stimulate the innovative spirit within all young
people.
The closely held Stamford, CT-based corporation has been dedicated to making
youth ideas a reality since 2003. Through its website (www.bkfk.com)
and its social community (Idea Locker™), online competitions, TV show (Think
Big™), Magazine (Possible™), press, and education outreach the company engages
youth in the US and around the world. BKFK® youth-created products are available
nationally and serve as a testament to the power of youth innovation and social
entrepreneurship.
More information about the company and its successes helping young innovators is
available online at www.bkfk.com
Contact:
John Forrester | (323) 702-3684 | media@bkfk.com