BKFK Launches the "Going Green Challenge" with $10,000 Grand Prize

America's "Green Teens" Challenged to Create New Eco Products and Services to Save the Environment

STAMFORD, CT - October 2, 2007 - By Kids for Kids (BKFK) today announced the "Going Green Challenge," designed to stimulate the creation of new products or services that could help the global environmental crisis. With an unprecedented $10,000 grand prize, the "Going Green Challenges" seeks solutions to some of our most pressing environmental issues, including; global warming, drought, famine and flooding. The Going Green Challenge is sponsored by The Weather Channel.

Green Teens already in action proving that young people can make a difference include: Smitha Ramakrishna, 15, was one of ten chosen in the nation for the President's Environmental Youth Award, given by the EPA. She was recognized for a special project that helped deliver clean water to the world. Victor Nashon, 16, of Tanzania, East Africa, raises environmental consciousness through using creative methods like songs, poems, art and games. And Gabriela McCall, 17, initiated a project to raise public awareness about birds and the importance of preserving their habitat in Puerto Rico.

The Going Green Challenge officially runs from October 1 – December 31st. All youth under the age of 19 are eligible to participate. Participants can create and invent new methods to improve air quality, alternative energy, forest reclamation, irrigation, land preservation, recycling systems, water purity and more. All entries must be received via the newly revamped BKFK website, www.bkfk.com.

In addition to the $10,000 Grand Prize, the winning teen will also receive a meaningful "connection to reality." Leonardo DiCaprio's poignant wake-up movie, the "11th Hour," examines the state of the global environment and include solutions to help restore the planet's ecosystems. The movie's website, http://www.11thhouraction.com, is providing a powerful platform for the winner of this competition to be heard; they will be announced on, and have the ability to blog on, the movie's website. The winning teen will also have an opportunity to spend a day "shadowing" one of the experts from the 11th Hour Action website in their work environment.

"The Connection to reality prize is especially exciting for us at BKFK," commented BKFK Founder and CEO Norman Goldstein, "As it empowers the winner to have their idea heard along with one of the most captivating movies of our time. We are grateful to the Weather Channel and the 11th Hour Action site for their great contributions to this most important effort."

In addition to the Going Green Challenge, BKFK is launching three other competitions on October 1st. The Digital Arts Challenge seeks new expressions in digital storytelling, The Sports Evolution Challenge seeks new ideas for fitness and sporting goods, and the Signature Style Challenge seeks hot new fashion design ideas. BKFK will launch four invention competitions each quarter- with a total of $160,000 in prize money. Further information on all competitions can be found on BKFK.com.

About "Idea Locker™

"The Idea Locker™, powered by BKFK, is a private online space where teens can create, develop, store and share their ideas. Partially adopting the social networking style now familiar to the target age group, users will be able to add friends, chat, share ideas and provide ratings and feedback on ideas that others have decided to share through their "Idea Locker™."

This secure personal locker can hold as many ideas as the user can dream up. The Idea LockerTM also includes a mechanism for uploading files such as text, images, audio and video.

BKFK has refined its process over years of experience to accept ideas online in a safe and secure manner. The new Idea Locker™ employs a number of tactics to educate the users about Intellectual Property and protecting their rights while developing their innovations. Minors who wish to share their ideas must receive parental approval to do so. The Idea Locker™ then allows teens to adjust the levels of privacy on ideas in their locker to private, semi-private or public.

About By Kids For Kids Co.

By Kids For Kids Co., "BKFK" is a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making teens' ideas a reality. Having produced numerous successful invention competitions, BKFK is finely attuned to what teens want. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people. In addition to providing free support and educational resources to the world's youth, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more: www.bkfk.com

Contact:

Lon Haber
(323) 620-1675
lon@lonhaber.com