BKFK and ECOM Financial Sign a Deal to bring Kid’s MasterCard Gift Card to Market

BKFK Kid’s MasterCard Features Technology Developed by Kid Inventor Scott Barnhill

STAMFORD, CT. – November 2, 2006 - BKFK Company (BKFK) today announced a licensing arrangement with ECOM Financial Corp. to bring the BKFK Kid’s MasterCard gift card to market. The BKFK MasterCard will feature pre-loaded amounts of $25, $50 or $100 and will also include multiple promotional incentives from participating retailers. This unique gift card, the first of its kind created especially for kids, will be sold in retail stores in the first quarter of 2007.

BKFK star inventor Scott Barnhill first created the “Security One” card in 2001 when he was just 9 years old. This handy card saves plastic and space in the user’s wallet because the magnetic strips of several cards are loaded onto one card. The full power of Scott’s invention will be incorporated into the BKFK Kid’s MasterCard, which together with back-end software already developed by ECOM Financial will enable multiple retail promotions all to exist and activate from one magnetic strip.

“I am excited that BKFK has negotiated this deal on my behalf with ECOM Financial,” said Scott Barnhill, “my likeness and story will be featured on the cards which we hope will inspire other kids to invent.”

Parents will also be able to use the BKFK Kid’s MasterCard as an “allowance card,” providing kids with an easy method of learning how to manage their spending. Parents will be able to track their kid’s card use online, and can discuss their spending habits with them.

Isidore Papadopoulos, CEO of ECOM Financial stated: “Scott and the entire BKFK organization provide innovations that help kids in numerous unique ways. Coupled with the features offered on the ECOM MasterCard product, kids and parents will be able to conduct commerce more efficiently and more securely. We look forward to working with BKFK.”

Norman Goldstein, Founder and CEO of BKFK Co. commented: “We are delighted to partner with ECOM Financial on the BKFK Kid’s MasterCard, featuring technology developed by Scott Barnhill. It’s great to see Scott’s invention utilized on this special card that will benefit kids and parents alike.”

About BKFK
BKFK Co., a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company in America dedicated to making kids’ ideas a reality. Their mission is to inspire, motivate and stimulate the innovative spirit within all kids. In addition to providing free support and educational resources to America’s children, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. BKFK represents some of the most brilliant young minds in America.

For more information about BKFK, visit www.bkfk.com

Download Hi-Res Photo of Scott Barnhill

About ECOM Financial Corp.
ECOM Financial Corp. is a Florida based company preparing to launch the ECOM MasterCard, a worldwide patent-pending payment card that addresses a $7 trillion market. Pre-paid, secure, non-personalized, disposable, universally accessible and accepted and mass-marketed, the ECOM MasterCard will address the needs of a large proportion of the marketplace.

The ECOM MasterCard will be accessible and usable by anyone. There is no need to apply for it or secure it with other credit cards, bank accounts or credit lines. Card activation and redemption utilizes the existing retail transaction infrastructure.

ECOM is a patent protected process, methodology and technology that will enhance on-line commerce and also allow off-line payments to proliferate.

It introduces a new paradigm in payment systems. It is neither a credit card nor a debit card. Due to its inherent security, it will change the method by which payments are made on the web. It will also allow payments to be made by those who currently have no means to pay (besides cash) at traditional "bricks and mortar" merchants. www.ecomcard.com

Contact:
John Forrester +1 (323) 702-3684 media@bkfk.com
For ECOM Financial Corp. - Juergen Weber +1 (416) 989-6627, jweber@ecomcards.com